About Us
WHAT IS THE KINDNESS REVOLUTION?
Founded in 2007 by consumer advocate Ed Horrell, The Kindness Revolution™ is rooted in the principles of the best-selling book of the same name. Since its inception, our movement has positively impacted hundreds of companies and thousands of individuals, fostering a culture of kindness and respect in workplaces, schools, and communities nationwide.
As a national purpose-driven marketing initiative, The Kindness Revolution™ is powered by a network of Kindness Ambassadors—businesses dedicated to making kindness a core value in their organizations and beyond. Our mission is simple yet powerful: to restore the values of dignity, respect, and kindness in everyday life, creating a ripple effect of positive change.
Join us in shaping a world where kindness isn’t just a choice—it’s a way of life.
THINGS YOU PROBABLY DON’T KNOW ABOUT THE KINDNESS REVOLUTION™
- We are one of the longest running national initiatives focused purely on kindness.
- We are funded exclusively by the private sector, with no dependence on government or charitable funding.
- We give out thousands of “Pay It Forward” cards and “It’s Cool 2B Kind” wristbands weekly in recognition of kindness across the country.
- We reach thousands of radio and podcast listeners through The Kindness Revolution Radio Network. .
- We recognize dozens of students for exemplary behavior every week.
- We present “Spirit of Kindness” Awards to deserving employees, volunteers and organizations nationally.
- We honor teachers for their unsung efforts and values in schools all over the US.
- We provide kindness-related merchandise (t-shirts, coffee mugs, etc.) through our online store at www.Shop-Kindness.com
THE KINDNESS REVOLUTION FAQ
What exactly is The Kindness Revolution™?
The Kindness Revolution™ is a business membership organization with the mission of raising the awareness of values, such as kindness, in leadership, customer service, schools and communities. We are funded entirely by our business members (Kindness Ambassadors).
How is that done?
Since our focus is on awareness, we are active in telling “our story” where people gather. We actively lead what we call “mini-events,” which include participation at charitable events, golf outings, festivals, athletic events, school functions, and other creative opportunities to engage with consumers regarding initiatives to promote values-based leadership.
Can you give me some examples?
Sure! We give out our popular “Pay It Forward” The Kindness Revolution™ wristbands all over our communities, encouraging adults and children to recognize and promote kindness.
We collaborate with high school students with what we call “Student Street Rallies,” where we engage drivers with signs to “Honk if you love kindness!”
We share our “Kindness Moments" via a short from daily radio program and podcast to thousands of listeners in cities across the US via The Kindness Revolution Radio Network.
We work with elementary schools with our popular “It’s Cool 2B Kind” program to support character behavior as well as high schools with our “Art of Kindness” program to sponsor posters and theme contests on topics including Kindness, Sportsmanship, Cancer Awareness, Drug Prevention, and Don’t Text and Drive.
With our “Spirit of Kindness” awards, we recognize local unsung employees and organizations for their kindness.
Through the use of our “Kindness Mixers” our Friends and Kindness Ambassadors regularly network with like-minded individuals and organizations.
You mention Kindness Ambassadors…who are they?
Our Kindness Ambassadors are leading businesses who support and fund The Kindness Revolution™. It is through their effort that The Kindness Revolution™ exists!
Why would a company want to be associated with The Kindness Revolution™?
- Their Support Helps with Our Student and Community Awareness Initiatives
- We promote their business through a robust marketing program, including access to our Kindness Revolution Radio Network
- We Provide Promotion to the Public as a Company Committed to Values in their Leadership and Service
- We Provide Tools to Assist in marketing through access to our University of Kindness learning portal
- We Provide Tools to Support their Commitment to Values
Who are “Friends of The Kindness Revolution™?”
“Friends” are individual consumers who are like-minded in their desire for more civility in their communities. These are individuals who join us to support our cause, attend our events and receive updates from our Kindness Ambassadors.